Turn your blog into compelling & engaging stories to have visitors longing for your next post.
Just over a year ago, I started a new blog aimed at a certain group of people. My mentor advised me to use my own life experiences as the blog content but at first I was a little apprehensive. I wasn’t sure how my life stories could help me in my Internet Marketing business.
At the same time I always thought my life has been boring and uneventful and didn’t think it would make interesting content. Well that was until I started blogging.
Suddenly, that boring and uneventful life began to take shape and I was writing pages after pages after pages of stories.
As it happens people who were reading my blog actually really liked what I was writing! I guess that’s what compels people to watch soap operas which is something I was personally never really interested in.
I knew I had good traffic to that blog and I was curious to find out who my visitors were. The blog was actually aimed at specific age group, baby boomers to be exact and I wanted to find if I was reaching them. From the research I did prior to starting the blog I knew baby boomers are professional shoppers and I wanted to get their attention and then start marketing all sorts of products to them.
So I thought I create a cliff hanger by stopping in the middle of one of the posts, just as it got to an exciting point and wrote: “ if you want to know what happens next, leave me a comment, tell me a bit about yourself and I’ll let you read the next post”.
The outcome was quite eye opening. I got quite a few comments some were even begging me to let them read the rest. I also realised that I had completely failed to reach my target group as most of my visitors were much younger people. Not that it really mattered, I just had to change the products slightly to fit in with the age group but it was interesting to find out.
What transpired from my little experiment is a twofold advice I’d like to share with you that can help boost your internet marketing profits and increase your self-confidence.
- It’s always a good thing to find out who your audiences are. Particularly, if you are trying to market a product or service to them.
You need to know your market and you need to find out what they want. Often what they want is not necessarily what they need and if you build some kind of relationship with them in whatever way you can, you are better able to cater for them.
Even though I researched my market beforehand, this little test showed me that in actual fact my blog was attracting a completely different kind of audience. This of course wasn’t through any fault of my own since I was not even advertising my blog, it was the search engines that provided the traffic. But it was interesting to find out the keywords that attracted the traffic.
- Don’t undervalue your experiences in life no matter how insignificant they may appear to you. There could be a treasure of brilliance hidden within your life and your memories that you will not know until you put them down on paper and share with others.
I guess I always knew that to a certain degree. I was always pretty confident about my writing ability and I always liked writing but I’ve also always been my own toughest critic and to some extent a perfectionist – while being a perfectionist could be quite constructive, it could also be a little restrictive.
The thing is you don’t need to be perfect. In fact nothing is perfect and there is no such thing as perfection, that’s just a delusion because everything is relative and nothing is absolute.
Even your flaws are something that may be interesting to others or something that you can make a story out of. And talking about stories, well we all love a good story don’t we?
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Stuck for ideas ? you can try making use of Public Domain material. There’s a great Public Domain Ecourse that teaches you exactly how it works.
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