Marketing strategies that have worked effectively with a focus on traditional SEO services are being eclipsed by campaigns that focus on optimizing the social media network. The SEO expert of today should not allow themselves to fall behind on the latest results on social media that is starting to take over traditional SEO. Test results strongly indicate that it is in some cases more powerful than traditional SEO.
Google+ is starting to show web marketing and social recommendations to be as powerful as traditional SEO results. Social proof is established by having a powerful socially-oriented media network. Rand Fishkin’s recent test results indicate high ranking results for these networks. Additionally representatives from Bing and Google have stated that an increasing number of people are regularly following tweets sent by Twitter.
When the button that is marked as Everyone is chosen on Facebook then these are also helping to rank connections with fan pages. Socially-oriented media will rank high with search engines when they show preference to the frequency of shared content on these sites. These are new developments in terms of ranking and data shows that the trend is growing.
Page and domain rankings for socially-oriented sites have been observed as having a powerful effect on search engine rankings by the SEOMOZ’s 2011 Search Engine Factors Ranking report by over 100 experts. Content sharing on Facebook fan pages influences search engine rankings according to Tampa SEO. The retweets on Twitter have resulted in increased traffic and rankings for keywords that never ranked on the first tweet.
Additional strategies that have been found to create more traffic results are commenting on blogs with relevant entries. The blog comment must pertain to the main idea of the blog post. Leaving messages on message boards also leaves a good impression on the search engines. Message boards similar to Yahoo Message Board have proven to be effective in driving traffic to the message board commenter’s site.
Google local search is also a source of additional traffic. One must be sure to fill in the information about one’s business in its entirety. Writing as a guest blogger is an additional strategy to bring in traffic. The posts by guests on blogs will also help the guest increase their brand identity.
Leveraging You Tube offers one the opportunity to make a series of videos that help to brand the contributor’s product or service but also to link it to the blog or website. Some You Tube videos receive more than a million views in a year. More people are using You Tube as a search engine since people will click on a video and learn content more quickly than by text.
The SEO expert must work hard at keeping up to date with how the interactive socially-oriented sites are ranking with the search engines. New developments are expected to change the landscape on the internet according to the experts. Local search, the web on mobile, and HTML5 are some of the sites to watch according to Matt Cutts in Pubcon 2010.
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